Increase your AutoLoan retention rate to 90%
"Call to Action” Marketing Piece:
AutoCash can be customized to serve as the main marketing collateral for special events, for example; a car buying event. The piece is developed for free and is successfully used to inform and create buzz with members. Used in this manner, AutoCash markets to and rewards members for participating in the event and celebrates their loyalty to the credit union. The activity from all AutoCash promotions is measured and reported bi-weekly. It is an effective piece that allows marketing and loan activity to be measured.
Two special features of the AutoCash program are having the ability to reward members and associates without cost to the credit union. Members receive incentive to visit dealers with a gas gift card and are rewarded with a Visa gift card when they use their loan. Associates are rewarded with a Visa gift card every time they issue a referral that results in credit union funding.
Member Service and Engagement:
Upgrade your member service while you enhance member engagement by including AutoCash on your website, in your newsletter, with your statement insert, or as an in-branch promotional piece. There are many ways to utilize AutoCash that can help promote your lending program and its benefits to your members.
Ratings and Member Surveys:
Members receive their AutoCash gift in the mail and at that moment, are invited to rate their experience. 95% rate AutoCash 5 of 5 stars. Post results on your website and on social media to boost awareness by word of mouth marketing. Let members and potential members know all the positive ways you are there to help.